The popular chocolate brand is introducing its first new flavor in years

M&M’s first new permanent flavor since 2022 is coming to stores soon – Peanut Butter and Jelly.

And candy fans are happy about the allusion to an American classic – which is “designed to evoke the comforting experience of a classic PB&J sandwich.”

“Peanut Butter M&M’s have long been a favorite among our fans, and we’re excited to expand on that excitement with this new variant,” Gabrielle Wesley, chief marketing officer of candy maker Mars Wrigley, said this week.

She said the new flavor “transforms a beloved, cross-generational staple into a delicious snack that’s perfect for sharing.”

Meanwhile, M&M’s launched the latest of its limited-edition flavors last week. Unlike the new peanut butter and jelly version, the Milk Chocolate Pumpkin Pie will only be available in the fall.

The new peanut butter and jelly flavor doesn’t hit shelves until December.

But candy fans are already rejoicing after the news was posted on Instagram account CandyHunting in August.

“I’m so happy that the PB&J trend is moving toward sweets!” wrote popular food blogger Snackolator under the post.

‘Finally! I’ve been dreaming about this taste for a very long time. Dreams come true!’ another fan commented.

M&M’s Peanut Butter & Jelly will be available in stores nationwide and online at MMS.com.

They are offered in three sizes: single bags (1.63 ounces), split bags (2.83 ounces), and split bags (8.6 ounces).

Many fans have pointed out that the flavor is very similar to the flavor that was discontinued 15 years ago.

“They have a flavored peanut butter filling, similar to the Strawberry Peanut Butter M&Ms from 2009,” CandyHuting said when first sharing news of the new flavor.

Fans of M&M’s were also surprised to learn about the family drama behind the famous chocolate brand.

The two “M”s in the name stand for Mars and Murrie – the chocolate heirs and store employees Forrest Mars Sr. and Bruce Murrie, who invented the treats.

Bruce was the son of Hershey executive William Murrie, while Forrest was the son of Mars founder Frank C. Mars.

Forrest reportedly fell out with his father and later visited Europe, where he reportedly saw people enjoying candy-coated chocolate.

Not wanting to share his idea with his estranged father, he returned to the United States to his family’s rival, Hershey’s.

The resulting chocolate creation brought together the two collaborators Mars and Murrie.

Mars recently made headlines in the UK after it was announced that it was bringing back a popular ’80s chocolate bar after 34 years – but only for a limited time.

Across the pond, Snickers bars were called “Marathon” – until 1990, when they were given the same name as in the US and around the world.

Now the Marathon name is returning to UK shelves. In a limited edition, Snickers will return to its former name – a delight for fans who have missed the iconic brand since its change in the ’90s.

Chocolate bosses at Mars Wrigley – which also owns M&M, Galaxy, Twix and Maltesers – are launching the retro rebrand to celebrate the company’s 90th anniversary operating in the UK.

Steve Waters, senior brand manager, said: “We’re delighted to be bringing back the Marathon Bar branding for a limited period. “It’s a great way to celebrate over 90 years of Mars chocolate making in the UK.

“We hope Snickers fans who remember when it was called Marathon will enjoy picking it up in store!”