Zaxbys debuts in New Jersey with plans for first six locations

Popular chicken franchise is expanding its presence in the Garden State

ATLANTA, Oct 23, 2024 /PRNewswire/ – Zaxbys™, the fast-growing company GeorgiaKnown for its delicious Chicken Fingerz™, chicken wings and signature sauces, the QSR franchise is excited to announce its first-ever project New Jersey. The first two locations, scheduled to open in South Jersey in summer 2025, mark the start of a major expansion into the Garden State. This ambitious step is being carried out by GSP Group, led by Premanand Guptaa long time New Jersey Resident.

Currently, GSP Group has signed to open six Zaxbys locations in South, Central and North Jersey and plans to open more in the future. Your first location, north of Philadelphiarepresents the first step in their strategy to bring Zaxbys statewide New Jersey.

“We started looking into Zaxbys about a year ago,” he said Premanand GuptaCo-owner of the GSP Group. “We have always been interested in the growing chicken market and Zaxbys stood out with its exceptional product and strong business model. We are confident it will quickly become a local favorite.”

Gupta and his associates have extensive business experience, including independent entrepreneurial ventures and other quick-service restaurant brands such as Dunkin’ and Subway. They are confident they can grow the Zaxbys brand across the state.

Mike MettlerChief Development Officer at Zaxbys, expressed his excitement about this new partnership.

“We are excited about Zaxbys’ expansion New Jersey with such experienced and passionate owners. GSP Group’s strong operational background and commitment to excellence make them the ideal partner to grow our brand in this new market.”

GSP Group’s plan is to establish a strong presence in South Jersey before expanding north. With two locations already identified and leases signed, their growth strategy to bring the iconic chicken to the Garden State is well underway.

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About Zaxbys

Founded in 1990, Zaxbys™ is dedicated to serving delicious Chicken Fingerz™, Zalads®, wings and signature sauces with Southern hospitality and a modern twist. Zaxby’s is a Five Star VetFran Partner and has been ranked as one of the top franchises on Entrepreneur’s prestigious Franchise 500 list each year since 2013. Zaxbys has more than 950 locations in 17 states and is headquartered in Atlanta, Georgia. For more information, visit zaxbys.com or zaxbys.com/franchise.

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