Registration for the Surf Expo in January 2025 is possible

Surf Expo, the premier water sports and coastal lifestyle trade show, has opened registration for its January 8-10, 2025 event at the Orange County Convention Center in Orlando, Florida. Known as a key marketplace for discovering innovative product lines, Surf Expo continues to be an important platform for retailers to explore new trends and make key business contacts.

The January show follows a successful edition in September 2024, which saw retail buyer attendance increase by 5% and total qualified attendance increase by 7%. “There was a level of optimism that I hadn’t felt in a long time,” said Roy Turner, Surf Expo senior vice president and show director. “The participants at the trade fair did what really matters: discovering new products and making solid business deals. This reflects growing market confidence and signals even greater momentum.”

Attendees of the January 2025 event can look forward to a wide range of product categories including surfing, skating, paddling, shoreline, swimwear, boutique, resort, footwear, coastal gifts and souvenirs. This extensive variety continues to attract interest from independent retailers as well as major chains and big box retailers, ensuring a diverse mix of shoppers.

Tom Brown, owner of 17th Street Surf Shop, spoke about the strategic value of the event: “After attending Surf Expo in September, we had a clear vision for the opportunities in the coming year. Our meetings with new and established brands have helped us plan our key business strategies and we look forward to building on them in January.”

Surf Expo provides an unrivaled platform for the watersports, beach and coastal lifestyle industries, bringing together buyers and brands for collaboration, networking and business development. “It’s a fantastic opportunity to engage with existing customers, build new ones and plan for the future,” said Nick Lhotsky, Global Director of Sales at Dark Seas. “We look forward to meeting everyone in January to discuss the upcoming 2025 fall/holiday season.”

The January 2025 trade fair will offer a mix of established brands and fresh new arrivals, ensuring a comprehensive selection of goods for retailers. “Surf Expo is an incredible opportunity to meet new vendors, discover innovative products and stay ahead of emerging trends,” said Pash Dawani, owner of Magens Bay Beach Club and Boutique. “We look forward to the new opportunities that January’s event will bring to our business.”

Several major retailers have already confirmed their participation for the January event, including REI, Urban Outfitters, LL Bean, Sandal Factory, Glik’s, Farias Surf & Sport, Hawaiian Island Creations, San Diego Zoo, Noble House Hotels & Resorts, Coastal Edge, Heritage Surf & Sport, Starboard Cruises, Sun Diego, Hi Tech Surf Sports and Travel Dealers. Buyers from throughout the United States, Canada, the Caribbean, Central and South America and beyond will be in attendance, making Surf Expo a truly international marketplace. Check out a preview of all currently registered retailers here

In addition to an extensive lineup of exhibitors, the January event features an exciting program of daily fashion shows, educational learning labs, networking events and the highly anticipated 2025 Florida Shape Off, a live surfboard shaping competition taking place on the show floor.

As a destination for the watersports, coastal and outdoor lifestyle industries, Surf Expo remains essential for brands and retailers alike. Don’t miss the opportunity to attend the event in January 2025 – register now to secure your place at the industry’s premier trade show.

Qualified retailers can register for FREE until December 25th Here

Are you interested in including your brand in the exhibitor program? Get more information

About Surf Expo

Surf Expo is the largest and longest-running water sports, beach and resort lifestyle trade show in the world. Surf Expo takes place twice annually in January and September and attracts shoppers from stores across the United States, the Caribbean, Central and South America and around the world. The show features hundreds of apparel and consumer goods brands, as well as a full range of events, education and more. The Surf Expo is purely a trade event for exhibiting manufacturers, industry-specific retailers and media and is not open to the public.

About emerald

Emerald’s talented and experienced team grows our clients’ business through connections, content and commerce 365 days a year. We grow connections that drive new business opportunities, product discovery and relationships with over 140 annual events, matchmaking and lead generation services. We create content to ensure our customers are at the cutting edge of their industry and continually developing their skills. And we strengthen trade through efficient purchasing and selling all year round. We achieve all of this by seamlessly integrating personal and digital platforms and channels. Emerald is deeply connected to the industries we serve and is committed to supporting the communities in which we operate. As true partners, we create experiences that inspire, amaze and deliver breakthrough results. For more information, see www.emeraldx.com.

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