Sportradar deepens its official partnership with the NBA by introducing fan engagement solutions

Sportradar is expanding its partnership with the NBA this season by launching a series of innovative fan engagement solutions that fuel the passion of the league’s two billion fans worldwide. These products represent the next phase in the evolution of basketball consumption, benefiting not only the NBA, but also operators and media partners looking to capitalize on the excitement surrounding one of the most watched sports in the world.

Leveraging AI and its advanced proprietary technology, Sportradar has launched a range of next-generation products for the NBA by accessing the full range of official NBA content, including skeleton tracking data. Sportradar is able to leverage hundreds of thousands of data points from every game, enabling the rapid development of products that redefine the standards of fan engagement and create new revenue streams for the NBA and its partners, as well as Sportradar customers.

• Virtualized Live Match Tracker: This innovative tool uses computer vision to convert real-time official NBA data into 3D visualizations, delivered in a hyper-personalized stream with customizable viewing angles, resulting in an immersive experience that connects fans with a betting provider busy app as they are offered in-play betting options.
• 4Sight Streaming: Launched earlier this year for tennis, 4Sight Streaming is now available for basketball. It generates animated overlays and actionable insights by processing an unprecedented amount of comprehensive data. This creates an enriched viewing experience that can predict the likely outcome of a game, allowing fans to make informed betting decisions in real time.
• Advanced NBA Visualizations: Through rich, interactive graphics and animations, these visualizations leverage real-time skeletal tracking data to create engaging content such as 3D animations, heatmaps and player performance metrics that enhance game analysis and add a dynamic element to support media Storytelling by companies about their actions in court.
• emBET: After successfully launching on NBA League Pass earlier this year, emBET now allows bettors to actively monitor their bets and is now also available on a wider range of devices, including internet-connected TVs and Android devices, giving fans even more offers more ways to enjoy the game an interactive viewing and betting experience.

Eric Conrad, EVP of Sportradar, said: “Sportradar is committed to deepening our long-standing partnership with the NBA while helping betting operators and media companies capitalize on the league’s immense global popularity.” Sportradar’s proprietary technology, powered by Applying powerful AI to comprehensive data continues to redefine the way fans interact with the NBA. We are excited about the future, driven by our constant innovation.”