“Boyz II Zen?” Health and wellness travel for men is trending in 2025

Booking.com’s list of 2025 travel predictions predicts that men-only travel and vacations will be trendy next year. The travel booking platform assumes that travelers will abandon “bro culture” and embrace wellness and self-development.

The report notes that “empowered vulnerability” is another aspect that men should think more about when traveling. Some motivating priorities will be relaxation, de-stressing from everyday stress, and making new friends.

Interestingly, 47% of travelers overall and 56% of women would encourage men they know to take a men’s wellness vacation. The number of travelers regardless of gender increased to 58% among Millennials and 65% among Generation Z.

According to the source, the possible rise in male wellness retreats is due to a “growing societal awareness of men’s mental health” and increasing unification of gender norms.

Booking.com’s 2025 travel forecast sample included 27,713 respondents worldwide. The subjects submitted their data via online surveys in July and August of this year. Those who responded plan to “travel for business or pleasure in the next 12 to 24 months.”

One of the interesting trends presented in the report was a potential increase in neuroinclusivity in travel. The shift would revolve around creating and delivering travel experiences that take “neuro-atypical needs” into account.

Another notable predicted trend is Spending Kids’ Inheritance (SKI). The latter is based on Booking.com’s finding that 46% of respondents “would rather spend money on the trip of a lifetime in 2025 than leave an inheritance to their children.”

“As mainstream norms remain unchanged in 2024, the focus will increasingly be on personal growth and meaningful experiences. From baby boomers looking for exciting adventures to men prioritizing their mental well-being on men-only vacations, travel is increasingly about self-discovery and deep connection,” noted Booking.com . “[The] The research shows how people want meaning from their journey and a greater sense of purpose at the heart of every journey.”