Ayo Edebiri stalks and scares Tyler the Creator in new “NOID” video

How other artists like it Chappell Roan And Billie Eilish I recently talked about how being a celebrity comes with a layer of constant control and very real danger that can make the experience feel more like a horror movie than something to aspire to. Tyler, The Creator is the latest musician to tackle these themes in his new video for “NOID,” the second part of his upcoming album. Chromacopy.

Tyler, who directs the videos and writes and produces each song under his full name Tyler Okonma, clearly has a vision for this album. Last week he released a short but very cinematic video for “ST. CHROMA“, in which the artist marched masked through a barren, black and white landscape before detonating an explosive and bringing color into the world. Today’s video shows the same character pushing his way through an unfriendly crowd before being accosted by a crazy fan played by Ayo Edebiri. (If anyone understands the difficulties of fame, it’s another actor who blew up practically overnight.) Edebiri’s character tries to get a selfie and a kiss from Tyler before pulling out a gun and waving it around. It’s a disturbing clip, just like the song itself, mixing different genres and styles in a really interesting but intentionally destabilizing way. (Like “ST. CHROMA,” this video may not contain the full title.)



In his verse, the artist raps, “I can’t even buy a house privately/Home invaders left my brothers dead/Notice every car that drives by/I think my neighbors want me dead/I got a cannon under that.” .”Bed/Triple checking that I lock the door/I know every creak that’s heard in the floor/Shit, I’m paranoid.”

On Friday, Tyler also announced the lineup for his annual event Camp Flog Gnaw Festivalwhich will take place November 16-17 at Dodger Stadium. Tyler will headline the star-studded event alongside Playboi Carti. Other big names include André 3000, Erykah Badu, Kaytranada, ScHoolboy Q, Daniel Caesar, Omar Apollo, Earl Sweatshirt, Syd, Domo Genesis, Mike G, Left Brain, Vince Staples, Sexyy Red, Sampha and more.

Chromacopy will be released on October 28th.