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“For us, adding value to a delivery partner’s life is a core part of Zepto’s value proposition,” said Aadit Palicha, co-founder and CEO of Zepto, at the NDTV World Summit 2024. “Interestingly, the more value you add, the more engagement These delivery partners you have, the lower your costs will be and the better your overall business results. We view goodwill towards delivery partners not as a social initiative, but as a business goal. “In 36 months, we grew from zero to 50,000 delivery partners who make a living with Zepto,” he added.

Zepto enriches the lives of its delivery partners by offering them medical consultations, vehicle repairs, insurance and term life insurance, among other services, he said.