DNC launches Taylor Swift-themed campaign ahead of election

TThe Democratic National Committee (DNC) is launching a Taylor Swift-themed campaign to encourage young people in battleground states to vote for Vice President Kamala Harris in the 2024 presidential election.

The committee announced the campaign on Friday, the same day the pop superstar will perform an Eras Tour show in Miami. The news comes after Swift expressed her support for Harris on the night of the first – and only – debate on September 10 between the Democratic nominee and the Republican nominee, former President Donald Trump.

“I vote for it [Harris] because she fights for rights and causes, I believe she needs a warrior to represent her,” Swift, TIME’s 2023 Person of the Year, wrote in the caption of her Instagram post that evening. “I think she is a level-headed, gifted leader and I believe we can achieve so much more in this country when we are guided by calm and not chaos.”

Read more: A story of Taylor Swift’s involvement in politics

The DNC’s new campaign includes a Snapchat filter that encourages young voters in battleground states to be “fearless” on issues that are at the forefront of this election cycle, such as reproductive rights and economic opportunity, the DNC’s press release said Committees. The filter includes a link to IWillVote.com, where people can learn how to vote for Harris.

The DNC is also releasing ads in Miami, including a mobile billboard on a boat near Swift’s concert venue. Swift performs in Miami on Friday, Saturday and Sunday. The press release does not specify whether Swift is involved in the campaign.

“Democrats are reaching out to young voters wherever they are, from concert venues to social media platforms, to ensure they have the resources they need to vote,” DNC Communications Director Rosemary Boeglin said in the release. “We take no vote for granted and will continue to ensure that young voters across the country are fully aware of what is at stake and informed about the stark contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda .”

The ads feature slogans such as inviting voters to her “Kamala Era,” a reference to Swift’s Eras Tour. The Snapchat filter also uses language familiar to Swifties, such as “fearless,” the title of the pop star’s second album.

While Swift was previously hesitant to speak publicly about politics, she broke that silence in 2018 when she endorsed two Democratic congressional candidates in Tennessee, where Swift lived for several years and still owns a home. She supported President Joe Biden in the 2020 election and has been a vocal supporter of abortion rights and LGBTQ+ rights. And her influence on fans is significant – after Swift urged people to register to vote through a post on her Instagram Story in 2023, Vote.org reported receiving more than 35,000 registrations.