Meta commissions Hollywood studio Blumhouse and filmmakers to test the AI ​​model for film generation

Facebook owner Meta says she has teamed up with Blumhouse Productions, the Hollywood company behind popular horror films like The Purge And Exitto put its new generative AI video model, Movie Gen, to the test.

The announcement comes after Meta earlier this month unveiled Movie Gen, which it said can create realistic-looking video and audio clips in response to user input. Meta claimed the tool could compete with offerings from leading media generation startups such as OpenAI and ElevenLabs.

In a blog post, the social media company said Blumhouse selected filmmakers Aneesh Chaganty, The Spurlock Sisters and Casey Affleck to try out Movie Gen and use clips generated by the tool in their short films.

Chaganty’s film would appear on Meta’s Movie Gen website, while films by Affleck and The Spurlock Sisters would be released soon, Meta said.

Blumhouse CEO Jason Blum said artists remain the lifeblood of the industry and innovative technology can help them tell stories.