Summary of the state of regional broadcast coverage as the NBA season begins

media

SBJ Tech commissioned Microsoft Copilot to recap our latest SBJ Live episode focused on the state of the RSN landscape in the NBA.

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SBJ Live episodes are interactive and engaging conversations with industry experts on leading topics in the sports industry. Registration is free. All registrants will receive a link to view the recording upon completion of the session. You can view the full calendar here.

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In this episode of SBJ Live, SBJ’s Tom Friend moderates a panel discussion focused on the challenges and evolving landscape of the Regional Sports Network (RSN) business in the NBA. The episode features Dwayne Hankins of the Portland Trailblazers, Andrew Saltzman of the Atlanta Hawks and Lee Burke of Lee Burke Media. Key topics of discussion include the impact of Diamond Sports Group’s bankruptcy on NBA teams, the importance of content value and the need for contingency plans.

Key Takeaways:

• The cable industry is declining. Subscriptions are decreasing every year, causing distribution problems for Root Sports.
• Accept changing viewing habits. Teams must adapt to new technologies and viewing habits to retain and grow their fan base, says Lee Berke. Two-way communication with fans is a must, be proactive and listen.
• Be ready to take the reins. When it comes to sports broadcasting, it is now up to teams to become more independent in the production and distribution of their content across various platforms, including broadcast, streaming and pay TV. The future lies in a media strategy that allows teams to be present on all platforms.

This summary of SBJ Live was created by Microsoft Copilot.