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“Broad City” cites a social media trend

“Broad City” cites a social media trend

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A mid-2010s explosion is making its way onto social media as part of a new trend from the annals of Comedy Central history.

The trend, which originated on TikTok, uses audio from a 2016 episode of the TV sitcom Broad City starring Ilana Glazer and Abbi Jacobson. The audio clip was uploaded to TikTok for use in content creation and has since appeared in over 135,000 videos since early October.

Typically, the trend involves people lip-syncing over the sound of the humorous exchange lasting about 12 seconds.

The audio in question is a conversation between two female voices discussing how to behave in a nightclub. Even without any other context, you can tell that they might not be particularly knowledgeable about cool club behavior. It says:

“Do you know her?”

“No, but we’re all famous in the club.”

“What?”

“We’re all great at the club.”

“I don’t-“

“In the club we are all a family. Are you racist?”

Some TikToks cut off the audio before the last line depending on the context, but almost all of them borrow heavily from the silliness of the original scene from which the audio comes.

Wondering where the trend in your feeds comes from? Here’s what you should know.

“We are all known in the club” trend

It appears the audio first made its way to TikTok when comedian Maggie Winters, who goes by the TikTok name @saggiesplinters, uploaded it to be used in a video posted on October 3rd. In it, she lip-syncs to fellow TikToker Connor Woods, who goes by @fibulaa, using the now widely used audio.

The video quickly racked up nearly 12 million views. The comments expressed their love for the source material and complained that the quote was used a lot but no one recognized it.

Internet users began using the sound for all sorts of life situations, from describing social visits to church and cheering on sports teams to showing off Halloween costumes and trying to stay hip to connect with the younger generation step.

In a widely followed version of the trend, one user joked about sitting with strangers at a hibachi dinner. In another, a man with Down syndrome jokes about greeting other people with Down syndrome, even if they are strangers.

Celebrities and influencers have also jumped on the trend, such as pop star Sabrina Carpenter’s now extremely viral video with 14.8 million views, in which she lip-syncs to the audio with the caption, “My 30-year-old fans are trying to date my 12th.” -year-old fans” shows.

Carpenter’s use of sound was well received by fans, with one commenting: “Sabrina please. My niece said, ‘Can you listen to her?’ What kind of girl are YOU?”

Olympic star and American gymnast Stephen Nedoroscik also used the audio in a clip posted by “Dancing With the Stars” partner Rylee Arnold, which garnered 6.1 million views. The fans liked Stephen’s “cheesiest” appearance yet. One commenter joked: “Stephen has gotten so much better at lip syncing, you’re training him so well.”

Where does the quote “in da clurb” come from and what is Broad City?

Broad City was a comedy television show written by and starring Ilana Glazer and Abbi Jacobson. It ran on Comedy Central from 2014 to 2019 and began as a web series of the same name that ran from 2009 to 2011.

Based on the real life and friendship of Glazer and Jacobson, the sitcom followed characters Abbi Abrams and Ilana Wexler as they struggled to make it in New York City. The show received critical acclaim and was nominated for several awards.

The viral clip in question is from Season 3, Episode 7, titled “B&B-NYC,” which originally aired on March 20, 2016. In it, Abbi and Ilana list their apartments on a bed and breakfast app to make some extra money. After having some guests, the two plan to sleep on the roof of Ilana’s apartment building until they leave. However, when this fails, the two decide to go out and party all night, at one point sneaking into an upscale nightclub.

As they try to blend in with the crowd, the two see some other clubgoers pointing at them and whispering about them. “I think they know we’re crashing,” Abbi says, to which Ilana replies, “Look at that,” before enthusiastically waving at fellow revelers who also greet her. Then there is the famous exchange between Ilana and Abbi.

Other quotes from “Broad City” have previously demonstrated pop culture’s staying power in the five years since it stopped airing, including: “I’m only 27. What am I, a child bride?” and Ilana’s iconic overuse of “Yas Queen.”