The Rings of Power Season 2 helps Prime Video achieve significant growth

The second season of The Lord of the Rings: The Rings of Power has come and gone, and while the show has taken some hits from critics (okay, us), it has found its fans. Prime Video’s share of TV usage rose 12% in September compared to August, more than any other service, according to a new report from Nielsen, the industry’s most trusted ratings arbiter. Sure, with 3.6% of TV usage, Prime Video is still behind Netflix (7.9%) and YouTube (10.6%), but ahead of Disney+ (2.5%) and Hulu (2.4%) ).

Prime Video’s September growth was primarily driven by: The Rings of Power Season 2, as well Thursday Night Football. The Rings of Power was watched for an impressive 4.3 billion minutes in September, making it the third most streamed title that month.

So obviously The Rings of Power pulls his weight. Cast and crew members all seem optimistic about a third season, but we haven’t heard anything official yet. Hopefully soon.

A third season will certainly follow the adventures of the wizard formerly known as the “Stranger” and who, in the finale of the second season, was revealed to be Gandalf, probably the most famous character from JRR Tolkien’s work The Lord of the Rings. Markella Kavenagh, who played the Stranger’s traveling companion, Nori the Harfoot, narrated it CBR that it was “surreal” to find out about your true identity:

“I’ve had my suspicions for a long time, like since the first rehearsal when I asked about it, and they just distracted me. But I didn’t find out until very, very late in the process.” Filming Season 2. I think they really wanted to keep it as secret as possible.

Of course, learning the Stranger’s identity didn’t really change the way she and Gandalf actor Daniel Weyman approached the characters, because at this point in Middle-earth’s history, Gandalf hasn’t falsified his reputation and there’s no reason not to. that someone should know how important he will become. “So we just focused on our dynamic and the friendship and bringing this story to life. So that was the most important part for us,” Kavenagh said.

Nori and Gandalf at the end The Rings of Power Season 2, which is a disappointment. I thought their dynamic was one of the more watchable and interesting ones in the series. If the show does return for a third season, and I assume it will, barring some unforeseen disaster, I wonder if the two will get back together.

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