NBA expands live streaming app options ahead of start of 2024-25 season

Erik Grünwedel

October 16, 2024

The National Basketball Association announced the launch of new features for fans worldwide on the official league app (“NBA App”) for the 2024-25 season, beginning October 22.

New elements include “Multiview” for connected devices, giving fans the ability to watch up to four games simultaneously on NBA League Pass – the league’s subscription streaming video service for live games.

Pass subscribers around the world have the ability to rewind games from any point highlighting key plays, download full games for offline viewing, and access a range of game recaps including All Possessions, 10-Minute Condensed “ and “Key Highlights”. “, among other things.

Meanwhile, the free NBA app also features interactive synchronized statistics and analysis, allowing users to experience the game on the app as if it were live, regardless of when they watch it.

Separately, “NBA Insights,” an AI-powered tool that leverages Microsoft Azure technology to identify key narratives, player performances and notable milestones, will provide fans with a continuous feed of text-based updates to keep track of what’s happening on the To be able to contextualize space better.

The league also uses generative AI to localize content and offers match recaps in French, Portuguese and Spanish, as well as translations for select original programs and live games.

The NBA app will feature the “Dunk Score” throughout the season, a real-time AI-calculated grade for in-game dunks based on a variety of factors, including the player’s jump distance, style and power at the rim as well as the defensive efforts of the opposing team.

The original NBA app series “Pass the Rock,” which highlights the league’s rising stars, returns today for its third season with a special “Rookie Year Edition.” This episode follows San Antonio Spurs star Victor Wembanyamas’ transition to the NBA, culminating in his being named Kia NBA Rookie of the Year.

On October 20, the NBA premieres “Raising 18,” a nine-part documentary narrated by five-time NBA All-Star Al Horford that explores the Boston Celtics’ journey to victory in the 2024 NBA Finals.

Popular experience features within the NBA app have been enhanced to increase personalization, including the Follow tab, which aggregates the latest content from your favorite teams and players into one algorithmic feed, and the revamped Game Stories with pregame analysis, highlights, and interactive surveys.

Moments – the popular social media-style vertical feed feature – has been expanded with multilingual support and is now available on Roku TVs for quick content consumption on larger screens.

Through the subscription streaming service NBA League Pass, users have access to more than 800 live games that are no longer on the market and a variety of alternative broadcast options, including streams in different languages ​​(Spanish, Portuguese and Korean), the return of the popular Games “NBA Strategy Stream” offers users a unique viewing option with detailed information on game tactics and “NBA HooperVision” with NBA veteran Quentin Richardson and special guests. Additional alternative stream options will be announced throughout the season.

The league continues to expand the technological capabilities of its “next-generation integrated digital platform,” which now supports four team-specific direct-to-consumer streaming services on the NBA app, including BlazerVision (Portland Trail Blazers) and ClipperVision (LA Clippers ). ), Jazz+ (Utah Jazz) and Suns Live (Phoenix Suns).

The platform that forms the technological backbone of the NBA app also enables Spectrum SportsNet+ (Los Angeles Lakers).

NBA League Pass ad-free premium packages are available on NBA.com and the NBA app for $159.99 per season (or $24.99 per month) or $109.99 (or $16.99 per month) for one Standard package available.

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