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Analysis of the size, share and trends of the US air freshener market

Analysis of the size, share and trends of the US air freshener market

Dublin, Oct. 16, 2024 (GLOBE NEWSWIRE) — The “US Air Freshener Market Size, Share and Trends Analysis 2024-2030” report has been added ResearchAndMarkets.com Offer.

The US air freshener market size is expected to reach $3.24 billion by 2030 and grow at a CAGR of 3.9% from 2024 to 2030. Increasing disposable income coupled with consumers’ preference for aesthetic scents associated with their place of residence is one of the key drivers of the growth of this market. The increase in car sales in this region is also expected to boost the growth of this market.

Consumer preference for aesthetic scented candles as gift items is also expected to be a factor driving air freshener sales among this demographic. Extensive product awareness and aggressive efforts by air freshener manufacturers to bring innovative fragrances to the market are driving growth in this market.

The largest market share is in the residential segment as there is a growing trend of homeowners preferring their homes to smell pleasant all year round and not just limited to special occasions and holiday get-togethers. The demand for essential oils in this region shows a trend of increasing demand, indicating positive growth in the air freshener market.

US Air Freshener Market Report Highlights

  • Sprays/aerosols accounted for the largest share of the overall market, but electric air fresheners proved to be the fastest growing segment in this market
  • The residential segment accounts for the largest share of this market. This segment faces the most challenges for manufacturers, forcing them to change their products every year
  • The sales of the candle segment stagnated in the period 2024 to 2030 due to the unhealthy economic situation in this region. After 2018, this segment is expected to grow significantly due to increasing per capita income
  • Manufacturers spend significant amounts of money on research and development of air freshener products. Demand for essential oils in this segment is at its peak in 10 years
  • Supermarkets and hypermarkets have been the primary distribution channel for this industry due to increasing distribution by mainstream retailers
  • Innovations in packaging and filling coupled with technological advancements in the production process are expected to drive industry growth during the forecast period
  • Acquisitions and mergers, R&D activities, product launches and technological collaborations are just some important strategic initiatives and the source of gaining competitive advantages

Why should you buy this report?

  • Comprehensive market analysis: Get detailed insights into the global market across key regions and segments.
  • Competitive Landscape: Discover the market presence of key players worldwide.
  • Future Trends: Discover the key trends and drivers shaping the future of the global market.
  • Actionable Recommendations: Use insights to discover new revenue streams and make strategic business decisions.

This report covers:

  • Market intelligence to enable effective decision making
  • Market estimates and forecasts from 2018 to 2030
  • Growth opportunities and trend analysis
  • Segment and regional sales forecasts for market assessment
  • Competitive strategy and market share analysis
  • List of product innovations so that you are always one step ahead
  • The impact of COVID-19 and how to compete in these rapidly evolving markets

Key companies profiled in this US air freshener market report include:

  • Procter & Gamble
  • Reckitt Benckiser Group PLC
  • Henkel AG & Co. KGaA
  • SC Johnson & Son, Inc.
  • Air Scent International
  • Renegade Products USA.
  • Good & Well Supply Co.
  • The Yankee Candle Company, Inc.
  • Bath & Body Works Direct, Inc.
  • ILLUME candles

Key attributes

Report attribute Details
Number of pages 80
Forecast period 2023-2030
Estimated market value (USD) in 2023 $2.5 billion
Projected market value (USD) by 2030 $3.24 billion
Compound annual growth rate 3.9%
Regions covered United States

Key topics covered

Chapter 1. Methodology and scope
1.1. Market segmentation and scope
1.2. Market definitions
1.3. Research methodology
1.4. Research scope and assumptions

Chapter 2. Summary
2.1. Market outlook
2.2. Segment Outlook
2.3. Competitive insights

Chapter 3. Variables, Trends and Scope of United States Air Freshener Market
3.1. Market launch/lineage outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Market dynamics
3.4. US air freshener market analysis tools

Chapter 4. US Air Freshener Market: Product Estimates and Trend Analysis
4.1. Segment dashboard
4.2. US Air Freshener Market: Product Movement Analysis, 2023 and 2030 (US$ Million)
4.3. Sprays/aerosols
4.4. Electric air fresheners
4.5. Gels
4.6. Scented candles
4.7. Other

Chapter 5. US Air Freshener Market: Application Estimates and Trend Analysis
5.1. Segment dashboard
5.2. US Air Freshener Market: Application Movement Analysis, 2023 and 2030 (USD Million)
5.3. Reside
5.4. Commercially
5.5. automobile
5.6. Other

Chapter 6. Competitive Landscape
6.1. Current developments and impact analysis by key market participants
6.2. Business categorization
6.3. Corporate heatmap analysis
6.4. Company profiles

For more information about this report, see

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  • US air freshener market