The Fox Sports vice president has been named the keynote speaker for the HBCU homecoming convocation

Courtesy of Florida A&M University

Florida A&M University (FAMU) proclaims proudly Alumna and FOX Sports Executive Vice President (Communications) Terri Hines as the keynote speaker for the 2024 HBCU Homecoming Convocation. The event, a highlight of The Experience – FAMU Homecoming 2024, begins at 10:10 a.m. Friday, November 1, at the Al Lawson Multipurpose Center, 1800 Althea Gibson Way. The event is free and open to the public.

Hines was one of the first people of color to ever lead a communications department for a Fortune 500 sports media company. She is an award-winning marketer, business leader, board member and financial supporter of her HBCU, FAMU.

An alumna of the School of Business and Industry (SBI) during the tenure of legendary Dean Sybil Mobley, Hines will be recognized for her philanthropy as her name will be added to the FAMU SBI Big Board upon induction.

FAMU Interim President Timothy L. Beard, Ph.D., Hines said, is a shining example of the incredible paths FAMU graduates take when they leave the highest of the seven hills.

“Alumna Terri Hines honed her skills at the FAMU School of Business and Industry and parlayed that education into a phenomenal career at the top of the sports and entertainment industries, developing award-winning campaigns for iconic brands such as FOX Sports, Nike and Jordan Brand.” , Converse and Nissan,” Beard said. “We look forward to hearing her inspiring message of triumph and perseverance that will resonate with FAMU students, alumni and friends alike.”

Hines serves as principal spokesperson responsible for leading the development of all communications, brand and social responsibility strategies for FOX Corporation’s sports television arm. She leads strategic direction, corporate positioning and messaging. is a senior advisor on crisis, cultural and social justice issues; and promotes brand awareness that promotes, strengthens and protects the FOX Sports brand.

Hines said it was a great honor for her to be asked to address such an auspicious gathering at her HBCU homecoming.

“FAMU is the place where I was raised, which nurtured dreams and laid the educational foundation from which success was not just an expectation but a requirement,” Hines said. “It is the place where legacies are made and a place I deeply call home. So to say that it is a great honor to return to my beloved alma mater as the speaker at this year’s Homecoming Convocation would be an understatement. My heart is full and I look forward to greeting today’s students with a message of hope and inspiration during this most important time in our history.”

The HBCU graduate joined FOX Sports in December 2016 after working at NIKE, Inc. for ten years. As vice president of global communications for the Converse brand for six years, she led brand communications, media relations, entertainment, corporate and internal strategy and philanthropy for the Converse brand portfolio worldwide in key markets including North America, EMEA, Asia Pacific and Latin America. Hines has been instrumental in the brand’s billion-dollar growth through successful campaigns, including the award-winning Converse Rubber Tracks and the historic launch of the Converse Chuck Taylor II.

The Washington native also served as global communications director for NIKE’s Jordan Brand for four years, where she led communications and entertainment strategy, corporate responsibility and all brand events supporting the brand’s premium athletic footwear, apparel and accessories , which were inspired by the dynamic tradition and vision and direct involvement of Michael Jordan. She also led premier campaign launches for Jordan’s high-profile athletes, including Chris Paul, Carmelo Anthony, Dwyane Wade and Derek Jeter.

Prior to Nike, Hines spent several years at Nissan North America, Inc. in various leadership positions in marketing for the Nissan and Infiniti brands. She also served as executive director of the Nissan Foundation. Earlier in her career, she worked in digital sales for Kodak and in brand marketing for Volkswagen of America.

In addition to her bachelor’s degree in business administration from FAMU, Hines earned a master’s degree in communications from American University.

Hines is a trusted mentor to many young women in the sports industry and beyond and a leader in her community. She is a National Board Trustee for Boys & Girls Clubs of America; a member of the Board of Directors of the LAGRANT Foundation; a member of the Advisory Board of the Rape Foundation; a management consultant for the UCLA Center for Media, Entertainment and Sports; and member of Alpha Kappa Alpha Sorority, Inc.

Los Angeles-based Terri Hines served as associate producer for the award-winning documentary directed by Nelson George. “A Ballerina Story”based on the journey of American Ballet Theater principal dancer Misty Copeland, which first premiered at the Tribeca Film Festival in April 2015. She is currently working on an untitled book inspired by the legacy of the late women’s college basketball head coach Edwina Qualls.

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