The NBA app adds new features including League Pass multi-view

The multi-view sports offering is being further expanded. The latest comes from the NBA app, which allows fans to watch up to four games simultaneously on TVs, mobile devices and tablets through the league’s out-of-market service NBA League Pass. The app also offers smart rewind features, the ability to download games for offline viewing, a variety of game recap options and AI-powered insights. Here’s more about it from a publication:

The NBA today announced the launch of new features available to fans worldwide on the NBA App – the official home of basketball – for the 2024-25 season, underscoring the league’s commitment to innovation to enhance the fan viewing experience. The new elements are highlighted by Multiview, now available on connected devices, giving fans the ability to watch up to four games simultaneously on NBA League Pass – the league’s live game subscription service.

Additionally, NBA League Pass subscribers worldwide will have the opportunity to customize their viewing experience and watch NBA games live. Fans can intelligently rewind games from any point with key plays highlighted, download full games for offline viewing and access a range of game summaries including All Possessions, 10-Minute Condensed, Key Highlights and more . Additionally, the app offers interactive synchronized statistics and analysis to ensure fans experience the game on the app as if it were live, no matter when they watch it.

Breakthrough improvements include NBA Insights, an AI-powered tool that leverages the power of Microsoft Azure. The feature leverages AI based on deep basketball understanding to identify key narratives, player performances and notable milestones, providing fans with a continuous feed of text-based updates that go beyond the box score to better understand what’s happening on the court to contextualize. The league also uses generative AI to localize content and offers match recaps in French, Portuguese and Spanish, as well as translations for select original programs and live games.

Additionally, NBA app content throughout the season will include the “Dunk Score,” a real-time AI-calculated rating for in-game dunks based on a variety of factors, including jump distance, style and power of the player on the edge. and defensive efforts of the opposing team.

This certainly contributes to Multiview’s rise elsewhere in esports. And beyond the new features (which also include a new algorithmic “following” feed with content from users’ favorite teams and players, underscoring last year’s emphasis on greater personalization), as well as revamped “Game Stories” with Pre-match analysis, highlights and interactive polls), The league also continues to add original content to the free-to-download NBA app. It is Pass the rock The series, which highlights rising stars, is back for a third season starting Tuesday with a rookie year edition episode following Victor, the No. 1 pick in the 2023 NBA Draft Wembanyama during his transition to the league and his eventual selection as Rookie of the Year for the 2023-24 season.

The NBA app will also release nine-part documentaries on October 20th Increase 18. Narrated by Boston Celtics center Al Horford, this series covers the Celtics’ path to the 2023-24 NBA title. And this follows previous documentation in the app including On the hunt for history to the 2022-23 playoffs.

These are changing times for the NBA and many of its teams, especially when it comes to local broadcasts. Several NBA teams have left Bally Sports and Bally Sports+ and turned to a combination of over-the-air broadcasts and direct-to-consumer streaming services. What’s notable, however, is that four of these DTC services are built on the NBA app’s Next Gen Integrated Digital Platform and are available within the app. These are the offers for the Portland Trail Blazers, Los Angeles Clippers, Utah Jazz and Phoenix Suns. The Spectrum SportsNet+ service for the Lakers is also powered by this platform.

There are other teams using other DTC solutions, but it’s important that the NBA app and its technology base play a larger role here. And that, along with the new content and features here, underscores the importance of this app for the league going forward. But it will be interesting to see where things go beyond this season; The app is a product of NBA Digital, a joint company between NBA and TNT Sports. Since it is likely (though not yet fully understood) that TNT Sports will no longer be an NBA broadcaster after 2024-25, there may be some changes in the future.