The cinema comes home: A new Bravia series from Sony

With more and more moviegoers staying at home to watch films on various platforms, Sony India has launched a range of Bravia branded TVs with the theme ‘Cinema is Coming Home’, promising an immersive movie-watching experience at home.

The company has roped in film director SS Rajamouli as a brand ambassador to lead the promotion of its new TV series.

Sony India managing director Sunil Nayyar said the OTT market is catching up quickly in the country.

“The OTT market is expected to reach ₹210 billion in the next two years. Compare this to the current ₹260 billion cinema market. The OTT market, which was worth Rs 130 billion in 2022, is growing at a compound annual growth rate of 14.1 percent,” he said.

However, the cinema market stagnated with slow growth rates. “The cinema market was ₹242 billion in 2022-23,” he pointed out. “High-quality content is offered on OTT platforms that feature top technologies such as Dolby, 4K HDR, DTS and IMAX. Mainstream celebrities are also using OTT platforms,” he said.

Stating that the sales growth of large TV screens (55 inches and above) is increasing rapidly in the country, their share in the overall TV set market grew significantly.

“The Cinema is Coming Home concept is not just a product launch but a lifestyle change for film lovers, allowing them to recreate cinematic experiences in the comfort of their own homes,” he said.

“This concept is important for three main reasons: cinematic image and sound; Vibrance and a sense of immersion that traditional TVs can’t offer, and studio calibration. By working with Netflix, Prime Video and Sony Pictures Core, we offer the picture quality intended by their creators,” he said.

The BRAVIA 9 Series leads the lineup with MasterDrive backlit technology with high peak luminance, excellent contrast and natural colors that provide a realistic viewing experience.