Bank customers want online access and fee-free ATMs

Key Stats: According to a July 2024 Nerdwallet survey conducted by The Harris Poll, online access and a fee-free ATM network are the top two banking services/features according to U.S. bank customers.

Beyond the diagram:

• We predict there will be 227.6 million digital banking users in the US this year, representing 85.1% of the total population.
• However, banking preferences can vary depending on the generation. For example USA Gen Z According to an October 2023 EMARKETER survey, consumers are less concerned about online access and bank fees and more concerned about proximity to ATMs and a bank’s reputation.

Use this chart: Marketer Use this graphic to highlight the growing importance of digital services, show how fee-free ATM networks can be used as a competitive advantage, and illustrate the importance of having both a digital and physical presence.

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