Luke Bryan and Jockey open Cooper’s 12South retail store in Nashville

Coopers 12South pays homage to Nashville’s music scene by embracing Bryan’s love of the great outdoors and adding a twist to the Jockey brand’s story of family, community and tradition. The store will be a mix of activations, music, local craft workshops, community events and exclusive clothing. It will showcase limited-edition merchandise and curated goods from the Jockey Outdoors by Luke Bryan Collection, offer high-quality clothing inspired by the Nashville music scene and share the groundbreaking legacy of the Jockey founder. Reverend Samuel T. Cooper.

In every room at Coopers 12South, guests are greeted with stunning LED walls, distinctive art installations and exclusive limited-edition merchandise. The store will also feature local Nashville elements, from merchandise to crafts, music, and locally made gift items, and will feature emerging local designers and artists yet to be discovered. Outside the store, guests are invited to sit, relax and linger on a trellis-covered patio in front of the store. The space is designed by an interior designer Mark Simmons and his co-designer Alli Roberts.

“I couldn’t be more excited to join my friends at Jockey in opening this store here in Music City on 12South,” says Bryan. “Coopers 12South will be a great experience for everyone who walks through our doors while maintaining an emphasis on being a good neighbor to the people up and down this street. What an honor to not only shine a light on the natural world that I love to sing and live about every day, but also to provide a place for many others to share their visions and passions.”

“We are excited to partner with Luke and bring the 12South community a comprehensive, lifestyle-focused store that offers a distinctive experience for our guests,” he says Mark FedykPresident and COO, Jockey. “The store’s offerings and atmosphere will be tailored to and embody the 12South neighborhood and its community. This will be a unique and one-of-a-kind store that “fits” the neighborhood. Everything about Coopers 12South is designed in a thoughtful way that blends into the community and has a local feel.”

In June 2024, Jockey opened a satellite office in Nashville at Fifth + Broadway, solidifying its roots in the community. The Coopers 12South store is expected to open to the public in late November.