Sportradar deepens official partnership with the NBA

NEW YORK and ST. GALLEN, Switzerland, October 22, 2024 (GLOBE NEWSWIRE) — Sportradar (NASDAQ: SRAD) is expanding its partnership with the NBA this season by launching a series of innovative fan engagement solutions that capture the passion of the league’s two billion players worldwide cheer fans on. These products represent the next phase in the evolution of basketball consumption, benefiting not only the NBA, but also operators and media partners looking to capitalize on the excitement surrounding one of the most watched sports in the world.

Leveraging AI and its advanced proprietary technology, Sportradar has launched a range of next-generation products for the NBA by accessing the full range of official NBA content, including skeleton tracking data. Sportradar is able to leverage hundreds of thousands of data points from every game, enabling the rapid development of products that redefine the standards of fan engagement and create new revenue streams for the NBA and its partners, as well as Sportradar customers.

• Virtualized Live Match Tracker: This innovative tool uses computer vision to transform real-time official NBA data into 3D visualizations, delivered in a hyper-personalized stream with customizable viewing angles, resulting in an immersive experience that keeps fans engaged while in a betting operator’s app become opportunities for in-play betting.

• 4Sight streaming: 4Sight Streaming launched for tennis earlier this year and is now available for basketball. It generates animated overlays and actionable insights by processing an unprecedented amount of comprehensive data. This creates an enriched viewing experience that can predict the likely outcome of a game, allowing fans to make informed betting decisions in real time.

• Advanced NBA Visualizations: Through rich, interactive graphics and animations, these visualizations leverage real-time skeletal tracking data to create engaging content such as 3D animations, heatmaps and player performance metrics that enhance game analysis and add a dynamic element to support media companies’ storytelling, according to the lawsuit in court.

• emBET: After successfully launching on NBA League Pass earlier this year, emBET now allows bettors to actively monitor their bets and is now also available on a wider range of devices, including internet-connected TVs and Android devices, giving fans more options , enjoy an interactive game viewing and betting experience.

Eric Conrad, EVP, Rights and Strategic Partnerships – US and Latin America, Sportradar said: “Sportradar is committed to deepening our long-standing partnership with the NBA while helping betting operators and media companies capitalize on the league’s immense global popularity. Sportradar’s proprietary technology, powered by the application of powerful AI to deep data, continues to break new ground in how fans interact with the NBA, we are excited about the future, driven by our constant innovation.”

About Sportradar
Founded in 2001, Sportradar Group AG (NASDAQ: SRAD) is a leading global sports technology company that creates immersive experiences for sports fans and bettors. The company is positioned at the intersection of the sports, media and betting industries, providing sports associations, news media, consumer platforms and sports betting operators with a world-class solution offering to grow their businesses. As a trusted partner of organizations such as ATP, NBA, NHL, MLB, NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers almost a million events annually in all major sports. With deep industry relationships and expertise, Sportradar not only redefines the sports fan experience, but also protects the sport through its Integrity Services department and advocacy for an integrity-focused environment for all stakeholders.

For more information about Sportradar, visit www.sportradar.com

Sportradar press contact:
Sandra Lee
[email protected]

Sportradar Investor Relations Contact:
Jim Bombassei
[email protected]

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