Nike signs exclusive 12-year contract to supply NBA and WNBA jerseys

Nike has signed an exclusive agreement with the National Basketball Association and the Women’s National Basketball Association to provide on-court uniforms and other licensed apparel for the next 12 seasons.

Nike retains exclusive rights to manufacture uniforms, on-court apparel and fan apparel for the NBA, WNBA and NBA G League.

The partnership, which extends the 2015 deal in which Nike became the court’s supplier, also includes new investments by Nike in the WNBA.

“Since our league’s inception, Nike has been committed to a shared vision for girls’ and women’s basketball,” WNBA Commissioner Cathy Engelbert said in a press release. “Our continued partnership is an opportunity to strengthen development pathways and improve touchpoints within our dynamic fan base while showcasing the WNBA globally.”

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Nike and the NBA plan to dedicate resources to improving youth basketball, expanding access for girls at all levels of the sport and advancing the development of young players on the court.

Nike will also have a larger presence at All-Star and draft events.

“Nike is inextricably linked to basketball and has helped drive growth and innovation around our sport for decades,” said NBA Commissioner Adam Silver. “With an additional focus on youth basketball, our expanded partnership will create even more opportunities for aspiring players to learn and compete at all levels, and for fans of all ages to engage with the NBA and WNBA.”