Meril’s ‘Treatment Zaroori Hai’ campaign introduces AI-powered personalized videos with MS Dhoni to increase patient awareness

ATK

Mumbai (Maharashtra) [India]October 21: Meril, a leading global medical device company, has launched the second phase of its ‘Treatment Zaroori Hai’ (TZH) campaign, which includes AI-driven personalized video messages from renowned cricketer MS Dhoni. This innovative approach aims to empower patients to seek timely medical treatment and alleviate anxiety associated with various therapies. Using AI technology, Meril makes healthcare communications more personalized and encourages patients to take proactive measures for their well-being, while highlighting the importance of advanced medical solutions.

The campaign focuses on a range of conditions and treatments, including heart disease, joint replacement, bariatric surgery and more. It is emphasized that untreated health problems can affect not only the patient but his entire family. The personalized videos, including MS Dhoni, aim to motivate patients to overcome their fears and trust in the effectiveness and safety of advanced medical procedures.

A personal touch with AI technology

The new phase of the TZH campaign integrates AI technology to deliver personalized messages so that every patient feels directly addressed by MS Dhoni. This level of personalization creates a more engaging and impactful connection and provides a sense of security, which is critical to encouraging patients to seek necessary medical treatments. The AI-driven videos adapt to different health conditions, ensuring messages are relevant to each patient’s concerns and needs.

The campaign continues to deliver an important message that goes beyond the patient and highlights how untreated health issues impact their loved ones. With the slogan “Aapki takleef sirf aapki nahi hoti, isiliye Treatment zaroori hai” (Your pain is not just yours, that’s why treatment is essential), the campaign hits the emotional reality of caregivers and family members who are also affected by the suffering of a patient. Meril also works with doctors and hospitals nationwide to advocate for timely treatment. By collaborating with healthcare professionals, Meril aims to raise awareness of advanced treatment options and the benefits of early intervention that can improve patient outcomes and quality of life. This message is designed to resonate with the audience and encourage them to take action for the well-being of their family.

Manish Deshmukh, Chief Marketing Officer, Meril, said: “At Meril, our goal has always been to create a healthier world by providing advanced medical solutions. With the ‘Treatment Zaroori Hai’ campaign, we aim to convey a message of hope and hope. By using AI technology and partnering with MS Dhoni, we are making our message more personal and impactful, empowering individuals to take charge of their health.”

Mr. Deshmukh further added, “MS Dhoni’s involvement gives the campaign a familiar and trusted voice and makes it more accessible to a diverse audience. Dhoni’s reputation for resilience and reliability reflects the confidence Meril strives to instill in patients when considering treatment options.”

A holistic approach to healthcare communication

The campaign’s message goes beyond medical advice and focuses on the emotional impact of untreated health problems on both patients and their families. From heart conditions like TAVI and joint replacements to treatments like hernias, the campaign aims to debunk myths, ease fears and increase confidence in advanced treatment options. Using AI, these messages are designed to resonate deeply and motivate patients to take proactive steps and consult their doctor.

About Meril

Meril is a leading global medical device equipment company based in India, dedicated to improving patient lives through the development and manufacture of advanced medical devices across a range of therapeutic areas, including cardiology, orthopedics, surgical care and more. With a focus on innovation, Meril’s mission is to address unmet clinical needs and increase access to advanced healthcare solutions. The company has a global footprint with a presence in over 158 countries and 35 wholly owned subsidiaries in key markets such as the United States, Brazil, Australia and throughout Asia, Africa and Europe.

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Disclaimer: This post has been auto-published from an agency feed without any modifications to the text and has not been reviewed by an editor

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