Cluttercore: The fresh anti-minimalism trend that is reshaping interior design

Tired of those perfectly curated Instagram homes? It’s time to embrace the chaos. Cluttercore, a design aesthetic that celebrates intentional chaos and personal expression, is becoming increasingly popular on social media. This trend is in stark contrast to the minimalist aesthetic that once dominated interior design and is driven by a desire for authenticity and individuality.

The trend initially caused a stir when celebrities like Drew Barrymore, Julia Fox and Alix Earle shared their cluttered and messy rooms on social media. Now it is particularly popular with Generation Z, who long for authenticity in their living spaces. “Cluttercore resonates with Generation Z because it allows for a mix of personal items, creating spaces that feel authentic and unique,” ​​says interior designer Minnie Bhatt.

Why is cluttercore becoming so popular?

Unlike minimalism, which emphasizes simplicity and clean lines, cluttercore embraces imperfection and encourages the collection of meaningful objects. Nivedita Jegadeesh, director of Sobé Decor, says cluttercore is an anti-minimalism trend. He says it’s a “reaction against minimalism that celebrates personal expression through curated chaos.” This generation values ​​an emotional connection to their possessions, with each item telling a story and making their space feel unique.

Key elements of cluttercore often include vintage or second-hand items, bold patterns, bright colors and layered textures. Mismatched furniture, sentimental keepsakes, books, plants, and eclectic decor fill the space, creating a visually appealing environment full of personality.

Comfort and nostalgia through curated chaos

Interior designer Minnie Bhatt explains that the “chaos trend” is an extension of the movement toward hyper-personal interiors, creating a home in which individuals feel comfortable. “Cluttercore thrives on nostalgia – it’s about surrounding yourself with objects that evoke memories, feelings or experiences. Whether it’s a child’s toy or a family heirloom, these objects create a sense of continuity and emotional warmth.”

“The trend offers the familiarity and warmth of being surrounded by the most popular objects. As a result, the spaces prove to be deeply personal and carry a distinctive, individualistic style,” explains Saba Kapoor, co-founder of NIVASA.

Essentially, Cluttercore is a celebration of individuality, personal history and a lived-in, cozy aesthetic that makes every home feel like a reflection of its inhabitants. “By surrounding yourself with treasured objects, often from different periods of life, it evokes personal memories and nostalgia. The layered, cozy aesthetic offers comfort and invites you to relax in a space where everything has an emotional meaning,” explains Jegadeesh.