Adobe’s new AI Video Creator addresses copyright concerns

Adobe is launching a new one An artificial intelligence (AI)-based video creation tool Designed to help companies create custom content while avoiding potential legal issues related to copyright infringement.

As companies integrate AI into their content strategies, Adobe’s latest offering stands out for its use of licensed content, a feature intended to give users peace of mind over intellectual property (IP) concerns. This move could further accelerate the integration of AI into enterprise media production, opening up new revenue opportunities for Adobe and enabling companies of all sizes to harness the efficiency of AI-generated videos.

“This tool enables faster content creation and experimentation while ensuring that what is produced is safe for commercial use.” Robert PetrocelliChief Product and Technology Officer of the video company Vimeosaid PYMNTS.

The potential of Adobe’s Firefly AI video creator lies in its functionality and its promise of legal certainty. Companies, especially those operating in highly regulated industries, been on guard for a long time rely on third-party content for fear of copyright infringement. This is where Adobe’s tool makes a difference. It accesses a library of licensed content and allows users to access various images, video clips and music that have been pre-approved for commercial use.

“It all comes down to copyright,” he said Dmytro TymoshenkoCEO of Aftan AI-powered YouTube video aggregation app, told PYMNTS. “These AI video tools allow businesses to create high-quality videos without worrying about licensing. This removes one of the biggest obstacles from their production process.”

Speed ​​and automation with AI

Traditional video production can be labor intensive, often taking weeks or weeks to complete even It takes months from the concept to the finished product. AI, on the other hand, can drastically reduce this time.

“AI is about speed and automation,” Tymoshenko said. “It allows companies to create visually appealing videos without wasting human effort and time.” This could be particularly attractive to smaller companies or startups that may not have the resources to hire large but still high-quality video production teams Need to produce content to be competitive in their industry.

Petrocelli said AI-driven tools like Adobe’s also provide a layer of security for content creators.

“For example, our team at Vimeo uses ethical AI solutions to help our business partners and our roster of creators develop content that fits their respective brands while balancing efficiency and authenticity,” he added. “This approach allows our partners to reap the benefits of AI-generated video development while knowing their creative content is protected and safe.”

While Adobe’s AI video creator clearly While beneficial to businesses, the impact on traditional video professionals is still debated. Generative AI has long been a controversial topic in the creative industries, with some experts seeing it as a threat to its existence. Video production is no exception.

“Generative AI in video production continues to be a taboo topic for many who are cautious about incorporating it into their work,” Petrocelli said. There is concern that as AI becomes more complex, it could replace many of the technical tasks currently performed by human video editors and animators.

However, Tymoshenko offered a more balanced perspective. While he acknowledged that AI could take over some of the more technical aspects of video production, such as editing and animation, he emphasized that creativity remains a crucial part of the process. “There’s a lot more to video production than just technical work,” he said. “A lot of it has to do with it Conceptualization and creativity, which AI does not yet have a deep understanding of.”

Democratizing video production

One of the most exciting aspects of AI video creation is its potential to democratize video production. In the past, producing high-quality video content was expensive and demanding, making it the domain of large companies with significant marketing budgets.

“This new technology could democratize video marketing and allow smaller companies to produce high-quality content at a much lower cost,” explained Petrocelli. Especially for startups and small businesses, the ability to produce professional videos without spending a lot of money could be crucial.

The potential for AI to transform content production is clear, but the balance between automation and creativity remains crucial.

“AI may take over the technical work,” Tymoshenko said, “but the creativity, the ideas – that’s where people still come into play.”

For all PYMNTS AI coverage, subscribe to the daily newspaper AI newsletter.