Emirates launches eye-catching NBA livery ahead of Emirates NBA Cup

As the official global airline partner of the NBA and the inaugural title partner of the Emirates NBA Cup, Emirates is celebrating the start of the highly anticipated 2024-25 NBA season with an eye-catching nose-to-tail livery dedicated to the league. The livery reflects the spirit of the marketing partnership between Emirates and the NBA and will be featured across the airline’s global network from next week.

The new livery features a striking blue gradient across the fuselage, punctuated by the NBA logo and bouncing basketball. The distinctive Emirates lettering has transformed from its unique gold font to a red font. The fuselage is complemented by bright red hoods emblazoned with Emirates’ distinctive white calligraphy logo.

The livery of the Emirates NBA A380, A6-EOD, was a complete repaint project carried out in-house by Emirates teams within 19 days.

The flight to New York JFK is scheduled as EK201 on October 22, with connections planned to Cairo, Brisbane and other destinations.

In keeping with the Emirates NBA Cup, passengers in all cabins will experience NBA onboard offerings on flights to and from 14 points in the US and Canada from November 1st to December 17th. Plus, enjoy a limited-time NBA-themed menu at Emirates lounges in Dubai, New York (JFK), San Francisco, Los Angeles and Boston.

Basketball fans can watch Emirates NBA Cup matches live on Sport24 on Ice, Emirates’ in-flight entertainment system.

Boutros Boutros, executive vice president of corporate communications, marketing and brand at Emirates, said: “We are proud to be the official global airline partner of the NBA and the inaugural title partner of the Emirates NBA Cup.” The new livery is a tribute to the marketing partnership and game that brings people together from all over the world and we hope to spread the passion and connect with fans across all the basketball-loving nations in our network. We also look forward to unveiling unique onboard experiences starting next month, with a variety of NBA-themed products and services to inspire and delight our customers.”

Basketball lovers can purchase a special piece of the NBA with limited-edition replica aircraft models in the newly launched livery and other merchandise available at the Emirates Official Store.