3 tips to make more money with your side hustle in 2024

There’s no point in running a side business if it doesn’t make enough money to justify its existence. Your side hustle needs a steady stream of customers to survive. But once that stream dries up, you become distracted between your primary job, frantically trying to get customers, and delivering the service you offer.

If you repeat the same things over and over again and get little results, you will get caught in a vicious cycle and won’t get far when it comes to achieving your professional or financial goals.

Here’s what you should consider instead:

1. Don’t rely on freelance marketplaces

Stop using freelance marketplaces and platforms like Fiverr and Upwork as a crutch. These are great places to create a profile as a freelancer and build trust with business clients. However, the market can be very saturated and the competition extremely high, which can be discouraging and make it harder for you to gain any visibility at all.

Instead, focus on building long-term visibility and success organically by exploring other ways to gain exposure, such as setting up your own website dedicated solely to the service or product you sell as a side hustle. You should also seriously consider expanding your reach even further by leveraging the billion-dollar potential of social media, showcasing your work on your social media profiles while building a personal brand to attract potential clients.

2. Get word of mouth

Be so good that you defy even your own expectations. If you provide exceptional service and achieve great results, your customers will love you and it will be much easier to gain repeat orders and referrals through word of mouth.

And of course, don’t just leave it to them – otherwise you’ll miss an opportunity. If you have a LinkedIn profile that showcases your accomplishments and skills, you can invite your customers to leave a recommendation that will appear publicly on your profile. You can also leave a review in the LinkedIn services section.

3. Create good content

The saying “Content is King” couldn’t be more apt: more than 85% of companies plan to maintain or increase their content marketing spending in 2024, showing how invaluable content creation is.

Whether you’re a full-time freelancer or a part-time freelancer, you need to create content – for yourself. This online content should be in line with what your business is about – the niche and industry you operate in , and your goal should be to provide meaningful value, not just write or produce content for self-promotional purposes. If you continue to create content that provides solutions to people’s questions and adds something useful to the conversation, you will find that it is easier to attract customers because you have built trust and credibility with them.

Ultimately, if you want to earn more with your side hustle, don’t limit yourself to just one option. Build a website, get referrals and repeat customers, and focus on continually providing quality content.