Harris is betting on video games and sports betting to win back some of Trump’s “brother” votes

Kamala Harris is running ads on video game and sports betting websites to win back the male voice — often referred to as the “bro” voice — from Donald Trump.

Harris runs ads on DraftKings, a sports betting company, and Yahoo Sports, NBC News reports. Their campaign is now the first to be promoted on DraftKings, the outlet added. She will also run ads on video game sites IGN and Fandom.

Some of these commercials are 30-second spots featuring celebrities such as NBA legend Magic Johnson and actor Ben Stiller.

“Let’s break down Kamala’s economic plan. “She has a plan to cut taxes for over 100 million Americans,” Johnson says in one of the ads. “Now let’s look at the other guy. He’s a failed businessman, plain and simple.”

“You know this election is a lot like dodgeball. Kamala Harris is the average Joe underdog and… Ha No, this is no time for jokes,” Stiller says in another ad. “You know what? It’s way too important. Donald Trump wants to revoke the constitution. Project 2025 will give him almost unlimited power. We can’t let him near the White House. So vote for Kamala Harris.”

This push comes as Trump leads Harris in polls among men. According to national polls, the gender gap between Trump and Harris voters is generally significant, with women leaning left and men leaning right.

There is a clear gender gap in most swing states, particularly in Georgia, where Harris has a 12-point lead among women while Trump has a 14-point lead among men, according to a previous analysis The Independent.

However, in the swing state of Arizona, there is no significant difference between the way men and women vote.

While Harris is running these ads, Trump is targeting 18- to 29-year-old men by devoting time to YouTubers like Logan Paul and podcasters like Theo Von. The New York Times Reported earlier this year.

The former president sat down with Paul in June for his Impaulsive podcast, which garnered six million views. At that appearance, Trump gave Paul T-shirts with his mugshot from Fulton County, Georgia.

The Trump campaign has also worked with the Nelk Boys, known for their YouTube pranks and the political podcast “Full Send,” where they often host guests from the Trump world. Trump appeared on the podcast in April and his vice president JD Vance sat down with them in August.