RAYADOS AND RAYADAS SET THE TREND AT FASHION WEEK MEXICO 2024!

Rayados and Rayadas are setting the trend at Fashion Week Mexico 2024 this Friday.

In its desire to carry the colors of the institution to different widths, to maintain innovation, to combine football with fashion and to get closer to the new generations, the Club de Futbol Monterrey had an unprecedented participation on the catwalk of the event in Mexico City.

Fashion Week Mexico City is the country’s most important fashion event and one of the most important in Latin America, showcasing collections from national and international designers.

The event takes place twice a year and is an important platform for presenting trends and creative proposals in the fashion industry.

This Friday around 5:00 p.m., 10 models walked the runway of Fashion Week Mexico 2024 wearing exclusive designs from the Boyfriend’s Shirt brand, inspired by the Rayados and Rayadas jerseys.

Developed by the brand as part of an alliance with the club, the designs aim to open the dialogue on fashion, sport, sportswear, boke core and athleisure.

Bloke Core is a fashion trend in which sports-related garments are worn in casual looks and “athleisure” refers to the use of sportswear in social situations.

Boyfriend’s Shirt is a Mexican brand of timeless clothing and one of the most important independent fashion projects in Mexico.

In this project the brand plays with the deconstruction of the Rayados and Rayadas jersey to create new proposals and shapes.

The exclusive designs will be exhibited over the next six months at locations and dates to be announced by Club and Boyfriend’s Shirt.

Andres Jimenez