31 cool beauty products from Amazon’s “Trend Shop”.

Check out a TikTok of Elf’s tube mascara in action.

I’m no newbie to the tube mascara world and have willingly spent $26 on Blinc’s famous OG blend every time it needed replacing. I liked it not even half so much for the length but for the fact that tube mascara like this really never smudges, but all I can say is – regardless of the price Elf Tubing’s mascara formula is head and shoulders above any other I’ve tried. It gives me much more length and volume than other brands, applies much easier, stays in place ALL day and never smudges. What I like best, however, is how gentle and easy it is to remove with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so quickly that I’m like, ??? I was at all carry Mascara a minute ago?? Anyway, I’m hesitant to write this review at all because I really want to get control of it before it sells out, but the world needed to know. I’m a big fan of the brown shade (which I’m wearing above!) but it also comes in black and soft black.

Price: $7 (available in three shades)