Sony acquires KinaTrax to expand its sports data business into gamer performance

Sony Corporation today announced that Sony has added KinaTrax, Inc., a leading provider of research-grade markerless motion capture technology for sports that collects biomechanical performance data from in-game athletes, to Sony’s sports business through a recent acquisition.

By joining forces with Hawk-Eye Innovations Limited, a Sony Group company that is an integral part of Sony’s sports business, KinaTrax will bring its proven biomechanical and analytical expertise as well as its markerless motion capture technology to Sony’s portfolio is expected to further advance synergies to maximize the use of sports data for athletes, teams, leagues and fans alike.

Hawk-Eye, Beyond Sports and Pulselive form the core foundation of Sony’s sports businesses with the shared goal of providing the sports world with world-class broadcast, broadcast and digital solutions around sports data technologies. The addition of KinaTrax strengthens Sony’s ability to serve key sports data use cases such as analytics and biomechanics for coaching, scouting and athlete performance.

Rufus Hack, CEO of Hawk-Eye, Pulselive and Beyond Sports, said: “By bringing KinaTrax into the family, we are excited to further expand our offering as part of our mission to unlock the power and emotion of sport through data. “We have the great privilege of working with an overwhelming majority of the world’s leading sports leagues, and this acquisition allows us to expand our offerings with new biomechanical insights in the critical and growing area of ​​player performance.”

Steven Cadavid, President of KinaTrax, also said, “We are excited to join Sony and its sports businesses and bring our expertise to complement the powerful technology that Hawk-Eye, Pulselive and Beyond Sports have developed and deliver.” Today. The future of sports lies in deeper data tracking and creating smarter insights through innovative technology. Together with Sony, by expanding KinaTrax’s expertise in collecting and delivering biomechanical performance data, we aim to help provide sports leagues, teams and players with the best insights to improve their performance and achieve success.”