Mugler introduces its first social program for art students

MUSIC MAN: Mugler’s connection to the performing arts continues with the launch of his first social program, which provides scholarships to promising contemporary music and dance students in financial need.

Called the Mugler Creators Program, it selects 16 scholarships for young talent to provide them with the resources to pursue their dreams.

Starting this school year, the program will donate 175,000 euros to institutions in the United States and the United Kingdom. Plans are underway for future global expansion.

In the UK, the program has partnered with Trinity Laban, which offers contemporary music, dance and singing programs. It also works with national dance support organization One Dance UK, which promotes dance as a viable career path. The Mugler Creators Program selected the recipients for the country.

Program partners in the United States include Purchase College and the Purchase College Foundation, which includes conservatories such as the Conservatory of Dance. University teachers from the Dance Board of Study selected the scholarship recipients in the USA

“For over 50 years, the bond between the world of performance and the house of Mugler has been unbreakable,” Danièle Lahana-Aidenbaum, global brand president of Mugler Fashion & Fragrances, said in a statement. The brand belongs to L’Oréal.

The late Thierry Mugler, founder of the eponymous label, and the brand have forged deep connections in art over the decades, including with James Brown, Diana Ross, David Bowie, George Michael and, more recently, Dua Lipa and Black Pink, Bad Bunny and Beyoncé.

“Today, it gives me pride and joy to offer talented young artists the opportunity to turn their dreams into reality and inspire the next generation of artists to reach their full potential through the Mugler Creators program,” continued Lahana-Aidenbaum .

“We are confident that these generous scholarships will help our dancers focus on their education and allow them to complete their degrees with less financial burden,” said Darrah Carr, director of the Conservatory of Dance at Purchase College, SUNY.

“We are delighted to be partnering with Mugler and One Dance UK on the Creators program, which is in line with our commitment to breaking down barriers to access to the arts,” said Anthony Browne, Director of Trinity Liban.

“We believe that young people from all backgrounds should have the opportunity to pursue their creative ambitions and we are pleased that this program will give these students the opportunity to study with us, empowering a new generation of musicians and dancers.” he said.

British-Tunisian director Félicity Ben Rejeb Price made a film with student volunteers from Purchase College and Trinity Laban. The movement design was choreographed by Cain Coleman, a Purchase Dance graduate and commissioned guest artist, and Stephanie Schober, a professor at Trinity Laban.