Apple’s M4 MacBook Pro is leaking again

Apple’s upcoming launch of the M4 Mac is causing excitement as retail inventory of current-generation Macs shrinks.

Apple’s definition of “Pro” has changed over time, becoming something of a chameleon that reflects changing technology. The term “Pro” used to mean raw power: a MacBook Pro meant discrete GPUs, then “Pro” meant a screen size and technology (Retina, ProMotion, etc.) that expanded… pic.twitter.com/nTtvc9pkrg

— Steve Moser (@SteveMoser) October 16, 2024

Mark Gurman, a well-known leaker, recently confirmed on social media that “retail inventory of iMacs, MacBook Pros, Mac minis, iPad minis and iPad mini accessories continues to decline.”

This drop in inventory is a strong indicator that new models with the M4 chip are on the horizon. Retailers often reduce inventory of current-generation hardware ahead of next-generation product launches.

Retail inventory of iMacs, MacBook Pros, Mac minis, iPad minis and iPad mini accessories continues to decline. For those wondering, this isn’t the case with the entry-level iPad.

— Mark Gurman (@markgurman) October 14, 2024

The iPad mini is also expected to receive an M4 update. Apple’s potential new product lineup is highly anticipated, as the company typically aligns product announcements with its historical launch patterns. If the alleged revelation at the end of October turns out to be true, press invitations should be distributed within a few days.

Apple’s new MacBook Pro actually appears weeks before the announcement in Russia. The packaging has the same wallpaper as last year’s M3 MacBook Pro – a strange and rare choice – but I’m sure these devices are a real bargain. https://t.co/rWPyblo3lH

— Mark Gurman (@markgurman) October 13, 2024

Apple apparently needs new hardware releases to counteract the recent decline in sales.

Apple’s dwindling Mac inventory

According to an analyst firm, Apple saw a significant decline in Mac sales in the third quarter of 2024.

The introduction of M4 Macs could be instrumental in reviving these numbers. Apple enthusiasts and industry observers are on high alert for the upcoming press event and official unveiling of the new M4-powered MacBook Pro, Mac mini, iMac and iPad mini models. The rumored release timeframe aligns with Apple’s historic announcement schedule, lending credence to the speculation.

Given Apple’s recent sales numbers, the new M4 Mac lineup could give the company’s market presence a much-needed boost. With the PC industry showing signs of growth earlier this year, Apple’s updated hardware offerings are aimed at piquing consumer interest and boosting sales. Stay tuned for more updates as we wait for official announcements and press event confirmations.