Campbell’s and Harris Blitzer Sports & Entertainment announce partnership across four storied franchises

October 17, 2024 – 11:25 a.m

The partnership will activate Campbell’s leading brands across HBSE properties

CAMDEN, NJ–(BUSINESS WIRE)– Harris Blitzer Sports & Entertainment (HBSE) and Campbell Soup Company (NASDAQ:CPB) (Campbell’s) today announced a unique marketing partnership that includes four storied sports franchises in several of the world’s largest leagues.

Campbell’s will act as an official partner Philadelphia 76ers (NBA), the Washington Commanders (NFL), New Jersey Devils (NHL), Prudential Center in Newark, NJand Joe Gibbs Racing (NASCAR). The multi-year partnership will enable fans to connect and engage with Campbell’s leading portfolio of brands through unique activations and authentic offerings in major sports and entertainment markets.

“We are proud to partner with an iconic company like Campbell’s and offer them the opportunity to grow and expand the reach of their world-class brands to millions of fans in some of the most influential markets in the U.S.,” said Tad Brown, CEO, Harris Blitzer Sports & Entertainment. “Through this new partnership, Campbell’s will have the opportunity to leverage HBSE’s unparalleled portfolio and, together with our teams, make an impact through the incredible power of sports and entertainment.”

Specific activations for the HBSE properties will be announced later in the year, with Campbell’s set to showcase a variety of its brands in some of the country’s key media markets. Campbell’s 16 leading brands include: Campbell’s, Cape Cod, Clunky, Goldfish, Kettle brand, lance, End of July, tempo, Pacific foods, Pepperidge Farm, Prego, Rao’s homemade, Snack Factory Pretzel Chips, Snyder’s by Hanover, Swanson And V8.

“This is a truly unique marketing partnership that will allow us to activate our portfolio of leading brands across some of the most iconic and storied franchises in sports,” said Mark Clouse, president and CEO of Campbell.

This is the first announcement under a new Campbell’s initiative called Kitchen 1869, created to leverage the scale of the company’s portfolio and identify growth opportunities focused on brand and product alliances, unique licensing opportunities and enterprise-level marketing partnerships focus.

“Our goal is to harness the full power of Campbell’s leading brand portfolio to drive growth,” said Cody Porten, senior director, Campbell’s Kitchen 1869 Enterprise Growth Initiatives.

The partnership was created through a collaboration between Campbell’s and HBSE’s Global Partnerships division, led by Ben Cobleigh, Senior Vice President.

“As HBSE continues to grow both nationally and internationally, we are committed to partnering with organizations like Campbell’s who share our values ​​and want to find innovative, entertaining ways to engage with sports fans, concertgoers and those who enjoy live events “To get in touch,” he told Cobleigh. “We are excited to bring this groundbreaking partnership to some of the largest sports markets in the country this season and beyond.”

About HBSE

Founded in 2017 by Josh Harris and David Blitzer, Harris Blitzer Sports & Entertainment (HBSE) is an industry-leading sports and entertainment group focused on building passionate, high-performing teams that strengthen our communities. HBSE’s diverse and global portfolio is anchored in sports, venues and ventures and is focused on world-class assets including the Philadelphia 76ers, the New Jersey Devils and Prudential Center, the Washington Commanders, Joe Gibbs Racing, Crystal Palace of the English Premier League, as well as a growing presence in youth sports, MLB, MLS and more. As proud stewards of some of the world’s most prestigious franchises, brands and properties, we are committed to using our platform to have a positive impact on the local communities in which our teams play and perform. For more information about HBSE, visit HBSE.com.

About Campbell

For more than 150 years, Campbell (NASDAQ:CPB) has been connecting people through food they love. Generations of consumers trust us to provide delicious, affordable food and beverages. Headquarters in Camden, NJ Since 1869, the company generated net sales of $9.6 billion. Our portfolio includes iconic brands such as Campbell’s, Cape Cod, Goldfish, Kettle brand, lance, End of July, Milan, Michael Angelos, noosa, tempo, Pacific foods, Pepperidge Farm, Prego, Raos, Snyder’s by Hanover, Swanson And V8. The company is a member of the Standard & Poor’s 500 as well as the FTSE4Good and Bloomberg Gender Equality indices. For more information, visit www.campbellsoupcompany.com.

View source version on businesswire.com:

HBSE

Allison Waddington

(267) 761-1568

[email protected]

Campbell’s

Investors:

Rebecca Gardy

(856) 342-6081

[email protected]

Media:

James Regan

(856) 219-6409

[email protected]

Source: Campbell Soup Company

FAQ

Which sports franchises are included in Campbell’s partnership with HBSE?

The partnership includes the Philadelphia 76ers (NBA), Washington Commanders (NFL), New Jersey Devils (NHL) and Joe Gibbs Racing (NASCAR). It also includes the Prudential Center in Newark, NJ

What is the purpose of Campbell’s Kitchen 1869 initiative mentioned in the partnership announcement?

The Kitchen 1869 initiative aims to leverage Campbell’s portfolio size and identify growth opportunities through brand alliances, licensing opportunities and enterprise-level marketing partnerships.

How many leading brands does Campbell’s (CPB) plan to showcase through this partnership?

Campbell’s plans to showcase 16 leading brands through this partnership, including Campbell’s, Chunky, Goldfish, Pepperidge Farm and Snyder’s of Hanover, among others.

How long will the marketing partnership between Campbell’s (CPB) and HBSE last?

The partnership is described as a multi-year marketing partnership, although the exact duration is not stated in the press release.