Spotify makes music videos available in more countries

Spotify subscribers in 97 countries will no longer have to leave the app to watch their favorite artists’ music videos, the company announced on Tuesday (October 15).

The beta test, which began earlier this year in around a dozen countries – including the UK, Germany, Brazil and Colombia – will soon expand to South Korea. It has already been used by artists such as LISA, Charli XCX, Fireboy DML and Fontaines DC

The feature is currently not available in the US and Canada.

In a world addicted to bite-sized clips from TikTok, Instagram Reels, and YouTube Shorts, music videos don’t have as much oomph as they once did. However, Spotify’s announcement claimed that music videos on the app helped keep listeners wanting to listen more.

“On average, listeners who discover a track with a music video on Spotify are 34% more likely to restream it the following week,” the company wrote. “Music videos also inspire action – on average, songs with videos are 24% more likely to be saved or shared.”

In recent years, Spotify has pushed to add visual components to its listening experience, in part to compete with long-time rivals like YouTube and newer rivals like TikTok. As CEO, the platform added a swipeable vertical feed in 2023 to give the app a “lively feel.” Daniel Ek Feature it at Spotify’s Stream On event.

At the same presentation, Spotify discussed the launch of Clips, which will allow artists to add 30-second videos to their profiles. “We designed Clips to give artists a platform that inspires fandom and long-term success, rather than quick content that just accesses the latest meme,” the company explained in a video. “Clips…help identify metrics that really matter to your career, such as: B. Saves, Follows and Streams.”