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NBA brings Rhone as global partner and Novibet as betting sponsor in Greece

NBA brings Rhone as global partner and Novibet as betting sponsor in Greece

The deal includes the integration of NBA branding across all Novibet platforms. (Novibet)

The National Basketball Association (NBA) today agreed to a new multi-year global marketing partnership with lifestyle brand Rhone.

Through the collaboration, Rhone, which focuses on mental health initiatives, will introduce custom content on the NBA Fitness platform.

Additionally, the company will partner with NBA champion and five-time All-Star Kevin Love as brand ambassador, who will work with Rhone to launch a campaign aimed at raising awareness about mental and physical wellness.

Rhone will wear his Commuter shirt throughout his partnership with the league. Additionally, Rhone will produce licensed jerseys with NBA and team logos.

Meanwhile, the NBA has appointed Greek and Maltese betting company Novibet as its official partner in Greece.

The deal makes Novibet the league’s first official Greek betting partner and gives viewers in that country access to official merchandise, local events, digital promotions and the ability to attend NBA games in the US.

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Additionally, the deal includes the integration of NBA branding across all Novibet platforms.

As part of the agreement, the betting company will also be the official host of the NBA Pick’Em: Bracket Challenge, one of the league’s free betting games.

In 2023–24, the NBA in Greece was broadcast by Cosmote TV.

Last week, meanwhile, the NBA agreed to a multi-year extension with digital financial services company Revolut to serve as an associate sponsor of the 2024 NBA Paris Games.

The 2024-25 NBA regular season begins on October 22nd with the Boston Celtics – the reigning champions – opening game against the New York Knicks.