NBA and Rhone enlist Kevin Love for mental and physical wellness campaign

The NBA is working with mental fitness brand Rhone on a partnership that features former NBA players Kevin Love as a global ambassador to create awareness for cognitive and physical well-being.

As part of the campaign, Rhone will produce licensed shirts that feature NBA and team logos, while the company and Love will urge followers to highlight mental health and support “Rhone’s mission to positively impact 100 million lives.”

Additionally, Rhone will release custom content within the NBA Fitness platform, which is based on the NBA app and features a host of “uplifting” messages about emotional and physical wellness. Meanwhile, Rhone introduces its Commuter shirt, produced in collaboration with the NBA.

Love said he and Rhone would work to “break down the stigma around mental health and show that true strength comes from caring for your mind and body equally.”