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Rise in popularity of AI apps: India accounts for 21% of global downloads

Rise in popularity of AI apps: India accounts for 21% of global downloads

India leads the world in downloads of AI apps such as ChatGPT and Google Gemini

India has emerged as a dominant player in the global AI mobile app download market, surpassing the United States. According to the digital intelligence platform Sensor towerthe country was eliminated 21% of global AI app downloads, reflecting significant interest in artificial intelligence technologies.

Key stats on AI app downloads

  • Total number of downloads: By August 2024, the number of AI app downloads in India exceeded 2.2 billion.
  • Most downloaded apps: Some of the most popular AI applications in India include:
    • ChatGPT
    • Microsoft Copilot
    • Google Gemini
  • Other popular apps: Image and video editing apps and gaming applications are also among the most downloaded apps.

Global comparison

  • AI app downloads follow India Latin America, EuropeAnd South Americacontribute 20%, 15%And 14% of downloads or
  • However, India only represents 2% of global revenue from in-app purchases, with North America and Europe together accounting for a share 68% of revenue from AI apps.

Insights into sales

  • The total revenue from in-app purchases in AI applications reached approx 2 billion dollars this year worldwide, with North America alone contributing 47% of which total.
  • Sensor Tower expects estimated revenue to rise to in 2024 $3.3 billionwhich reflects a remarkable 51% Increase compared to previous years.

Notable downloads in 2024

  • A total of AI apps were downloaded in the first eight months of 2024 630 millionwhich exceeds the total download number for 2023.
  • The Most downloaded apps worldwide including:
    1. ChatGPT
    2. Remini (Image editing)
    3. Photoroom AI photo editor
    4. Google Gemini
    5. DouBao (ByteDance’s chatbot app)
    6. Microsoft Copilot
    7. Chatbot AI and intelligent assistant (8th and 9th place)

Factors contributing to the increase in AI app downloads in India

India’s rise in the AI ​​app market can be attributed to several factors:

  • Large population: With a significant user base, India offers a huge market for app developers.
  • Increasing Internet access: Increasing internet connectivity has made AI technologies easier to access.
  • Smartphone penetration: The increasing penetration of smartphones has made it easier for users to download and use AI applications.

Total number of app downloads

  • In 2023, total app downloads in India reached approximately 26 billionThis indicates strong demand for mobile applications across various categories.

Rise of AI startups in India

The rapid adoption of AI has led to the emergence of numerous AI startups in India, driving innovation and creating new use cases for AI technologies. Currently, India is home to over 100 generative AI startupswhich have attracted great interest from investors.

  • Indian AI startups have secured the contract 600 million dollars in financing since 2019, with companies like SarvamAI And Krutrim focus on development Indian Large Language Models (LLMs).

Challenges for the AI ​​industry

Despite the promising growth trajectory, the AI ​​industry in India faces several challenges:

  • Capital intensity: The need for significant investment represents a barrier to entry for many startups.
  • Long gestation period: Developing AI solutions often takes time, which can deter potential investors.
  • Infrastructure limitations: To support the growth and scaling of AI technologies, adequate infrastructure is required.

India’s position as a leading market for AI app downloads highlights the country’s growing interest in artificial intelligence and its potential to drive technological innovation. As AI adoption continues to grow, the emergence of startups and investments in this sector are likely to shape the future technology landscape in India. However, to sustain this growth and ensure that India remains a major player in the global AI market, it will be crucial to overcome the challenges of capital intensity, infrastructure and long development times.