Trump’s DJT stock is rising as the election approaches. Here’s what you should know about Truth Social.

Donald Trump’s media company — which operates under the ticker symbol DJT, which corresponds to the former president’s initials — is often in the spotlight, at least when it comes to the stock market.

Trump Media & Technology Group rose 18% on Monday, a rise that capped three weeks of gains and reversed a slump that had sent the stock to a low Post listing low End of September.

Shares of Trump Media rose $4.67, or 18.5%, to close at $29.95 on Monday. The stock has more than doubled since its low of $11.75 on Sept. 24, according to data from financial services firm FactSet. However, despite recent gains, DJT is still trading at less than half of its peak price in March.

The volatility of Trump Media’s stock has led some analysts to call it an “a.” Meme stockor companies that trade on social media buzz rather than traditional analytical metrics like sales growth and profitability. Money loser DJT, its income fell 30% in the last quarterhas attracted a loyal base of Trump voters, who are typically retail investors who want to put their money behind the former president.

Trump Media, whose centerpiece is the social media company Truth Social, announced Monday that its streaming service Truth+ TV is now available online.

DJT has also been seen as an indicator of Trump’s potential electoral success in the November 5 election, with polls showing this to be the case close race between Trump and Vice President Kamala Harris.

In recent days, prediction market PredictIt.org has shifted from bettors giving Harris a better chance of winning to Trump, who is now given higher odds. The Polymarket prediction market also gives Trump better chances.

Why is DJT stock rising?

The $DJT group on Truth Social, which has more than 20,000 members, frequently features posts from Trump supporters about their DJT purchases and often encourages others to buy more.

“I just checked my brokerage account,” a $DJT member wrote on Monday. “Thanks, Uncle Donnie!”

Although DJT stock has more than doubled since its low on September 24, it is still far from its peak of $79.38 on March 26, the day of the IPO.

Trump Media collapsed toward the end of September, in part due to the expiration of a so-called month-long lock-up period following DJT’s initial stock sale. Such agreements are common in IPOs because they prevent executives from quickly selling their shares, which could undermine the stock price.

Since the lock-up period has expired, insiders, including top Trump Media executives, can now sell their DJT shares.

While Trump did vowed not to sell Another insider sold his shares and sold a large stake, which may have contributed to the stock’s decline in September. The investor, United Atlantic Ventures, owned 7.5 million shares of Trump Media as of March, representing about 4% of the company’s outstanding shares sold them at an unspecified dateaccording to a regulatory filing last month.

United Atlantic Ventures is the creation of Andrew Litinsky and Wes Moss, two former contestants on the reality show “The Apprentice,” which starred Trump. Litinsky and Moss had worked on the Truth Social network’s debut, but the relationship between them and the company soured. spawn several lawsuits.

Meanwhile, Trump remains the company’s largest shareholder with a nearly 60% stake, according to FactSet. At today’s price, Trump shares are worth about $3.4 billion.