Jennie shines the spotlight on up-and-coming label Kitschy Couture for the “Mantra” video

The up-and-coming label Kitschy Couture is a mainstay of Berlin Fashion Week and seeks the balance between modern and traditional. Founded by German-Tamil designer Abarna Kugathasan, the brand leverages her unique upbringing and combines Tamil customs with her Western surroundings.

Now, Kitschy Couture steps into the spotlight, appearing in BLACKPINK’s Jennie’s new “Mantra” video. Wearing the opening look from Kitschy’s Spring/Summer 2025 collection, the singer wears a white lace bridal crop top with puff sleeves and handmade red roses, paired with the matching lace skirt, ribbons and ruffles.

The look is from the ‘Artificial Paradise’ collection and follows Kitschy’s exploration of the modern bride who goes on a solo honeymoon after getting married.

“For Jennie, the Artificial Paradise collection felt like a natural fit. The BLACKPINK star is known for loving the flirty aesthetic and often choosing ultra-feminine, romantic pieces, which made her an ideal match for kitschy couture,” said Kugathasan.

Take a look at Jennie in action for “Mantra” above and head over to Kitschy Couture’s website for a closer look at the current collection.

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